From Students to Donors, the Wiersums have Experienced a Lifetime at Bethel

Dan '73 and Marleen Wiersum '72 have experienced Bethel from about every angle—as students, alumni, staff, parents, and, now, donors. They have a simple reason for staying connected to the university in retirement—because they see "a heart for God at Bethel."

By Jason Schoonover '09, senior web content specialist

After decades connected to the Bethel community, Marleen '72 and Dan Wiersum '73 continue to support the university because they still see a "heart for God at Bethel."

When Dan '73 and Marleen Wiersum ʼ72 met and fell in love at Bethel in the winter of 1969, little did they know it was just the start of their Bethel journey. Dan and Marleen experienced Bethel from almost every angle—as students, alumni, staff, and Bethel parents. In retirement, they're continuing in another Bethel role—as donors. "We've seen Bethel from so many aspects. It's been such a huge part of our lives. It's almost more like, 'Why wouldn't we give?'" Marleen says.

They started as students. Dan and Marleen both had great experiences that prepared them for long careers. Marleen, an Iowa native, found a great and close community in the education department as she studied elementary education. She went on to a long teaching career that spanned most K-12 grades. "It was a very fun career that I was able to have because of Bethel," she says. Dan, a Wisconsin native, studied biblical and theological studies, which he says continues helping him in all aspects of his life. "I feel like I got a really solid foundation," Dan says.

Soon after they transitioned to alumni, Dan became a Bethel employee. He worked for many years in business and fundraising—mostly at Bethel. In the Office of Advancement, Dan worked with many fundraising efforts and was director of the annual fund in the 1980s. After leaving Bethel for a time, Dan returned to Bethel in 1996. As he started that new chapter, Dan spent time in prayer over future goals. Dan set a goal of raising $100 million. Between then and his retirement in 2020, he helped raise $120 million for Bethel.

Dan '73 and Marleen Wiersum '72

Dan loved working at Bethel, his coworkers, and the Bethel donors he served. Often, Dan and Marleen traveled to meet with donors, and both were struck by their kind and giving spirits—and their dedication to supporting Christ-guided education built on the authority of the Word of God. They describe the donors as humble, gracious, and giving people who welcomed Dan and Marleen like family. "They were such wonderful people that we were able to get together with and talk with, so it was kind of a job that was a blessing for us," Marleen says. "As they blessed Bethel, it blessed us."

Dan learned much from the donors he worked with, including how they viewed investments, their families, and giving. Dan often worked with bequests—or giving through estate plans. While some gave everything to charities and ministries, others gave to their family and tithed a percentage of their estate. Others donated assets to Bethel—vacation homes, businesses, portfolios of stocks and bonds, and more. But one method grabbed Dan's attention as he and Marleen planned their estate to benefit their family, select ministries, and Bethel. One donor divided his money equally among each of his children and then charity, which was treated as an additional child. Dan and Marleen have taken a similar approach—when they pass one day, three-fourths of their estate will go to their children. The remaining fourth will go to Bethel and other charities.

Dan recalls several moments where he saw God's hand at work through gifts. Once, Dan received a call from a woman asking him to provide language for her will. She never attended Bethel, but her parents attended Converge churches. He expected a small sum, but she left Bethel more than $3 million. While most was designated for scholarships and the general fund, $800,000 was given to the Wellness Center capital project—the exact amount Bethel needed to reach the goal for the project. "I've seen it over and over again where people made decisions to give to Bethel years before, decades before. When it comes to fruition, that's the exact amount of money that Bethel needed at the time," he says.

In 1992, the Wiersums took on a new Bethel role as parents. Their children—Ben '96, Joel '99, and Becky '01—all attended Bethel and all had strong experiences. They built lifelong connections and maintain Bethel friendships to this day, often going on trips with friends. Becky met her husband, Derek, at Bethel. Marleen continues to appreciate how Bethel doesn't attract or produce cookie-cutter students. Students are allowed to bring differing viewpoints and explore their faiths in their own ways. Bethel challenges people to think, pursue their faith, and examine what they believe and why.

Dan's Bethel career lasted past his children's graduations and spanned four university presidents, many ups and downs, and fluctuations in enrollment. In good and hard times, Dan always saw God provide for Bethel. And while the Wiersums admit that Bethel—like all universities, churches, and institutions—isn't perfect, they've seen Bethel remain steadfast in its dedication to serving the Lord and students. "There is a heart for God at Bethel," Marleen says. "I absolutely love Bethel and I love the Lord, and I think Bethel would say the same thing: They love their students, they love their faculty, and they love the Lord. The people that are there, they want to serve their students."

Through all their roles, the Wiersums have seen God achieve great things through Bethel. And they support Bethel so God's can continue working through the community. "I see God's hand throughout Bethel's life, through the 150 years of its existence, and I have no reason to believe that's going to discontinue," Dan says.

Leave a legacy.

There are so many ways you can leave a legacy that will impact Bethel students for years to come. If you’re interested in learning more about bequests or other creative giving options, contact Bethel University's advancement team at bethel.edu/giving.